Top 5 Fashion Games on iOS in Europe - Q2 2023

During the second quarter of 2023, the top 5 fashion games on iOS in Europe showcased varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each of these games fared according to data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw fluctuating weekly revenue, peaking at around $258K in early April and ending the quarter at approximately $234K. Downloads began at 74K in late March, dipped to 44K in April, and then surged, reaching over 100K by the end of June. Active users remained strong and stable, starting at 618K and closing the quarter at 657K.

Crowdstar LLC's Covet Fashion: Dress Up Game displayed a notable increase in weekly revenue mid-quarter, peaking at nearly $99K in mid-May before stabilizing around $41K by the end of June. Downloads showed a modest increase, with numbers ranging from 2.5K to just over 4K weekly. The app maintained a consistent active user base, starting at 44K and ending at 41K.

MovieStarPlanet by MovieStarPlanet experienced a decline in weekly revenue, starting at $26K and ending at $15K. Downloads also saw a downward trend, dropping from 9.6K in late March to just 5.7K by the end of June. Active users followed a similar pattern, decreasing from 48K to 36K throughout the quarter.

Pocket Styler: Fashion Stars published by Nordcurrent UAB, showed consistent weekly revenue ranging between $9K and $14K. Weekly downloads remained stable, fluctuating between 8K and 15K. Active users saw a slight decline, starting at 51K and ending at 40K.

Merge Studio: Fashion Makeover from Paxie Games had a steady weekly revenue that started at $13K and dipped to $8K by the end of June. Downloads saw significant fluctuation, starting at 46K in late March, peaking at 64K in early April, and dropping to 17K by the end of June. Active users remained relatively stable, starting at 214K and closing the quarter at 232K.

For more detailed insights and data, visit Sensor Tower.